Lucid Gravity Price Cut: New $81k Touring Trim & $3k Discount

Lucid Motors is aggressively chasing market share in the luxury electric SUV segment with a double-whammy announcement: a new, significantly more affordable Touring trim for the Lucid Gravity and immediate price cuts for the existing Grand Touring model.

The Hook: Aggressive Moves in a Crowded Market

The luxury EV SUV market is becoming a battleground, and Lucid is not sitting idly by. With the Gravity SUV, Lucid is aiming to replicate the critical acclaim of the Air sedan but with broader market appeal. The latest pricing strategy—introducing a sub-$82,000 entry point and discounting the top-tier model—signals Lucid’s intent to directly challenge heavyweights like the Tesla Model X and Rivian R1S.

Technical Analysis: What You Get for the Price

The New Touring Trim ($81,550)

The headline news is the upcoming Lucid Gravity Touring, priced at $81,550. This new entry-level trim slashes approximately $15,000 off the previous starting price, making the Gravity accessible to a much wider audience.

While specific specs for the Touring trim are still being finalized, it is expected to offer:

• Reduced Power & Range: Compared to the Grand Touring, but still likely to exceed 300 miles of range and offer substantial performance.
• Premium Features: Lucid has stated that the Touring will not feel like a “stripped-down” model, retaining the core luxury and tech features that define the brand.
• Availability: Expected to launch in late 2025.

The Grand Touring (~$94,900)

For those who want the best performance now, the Grand Touring trim sees a $3,000 limited-time discount.

• Price: Now starting around $94,900 (down from ~$97,900).
• Performance: Over 800 horsepower and a projected range of over 440 miles.
• Incentives: Crucially, the price adjustment and classification may help more configurations qualify for the $7,500 federal EV tax credit (subject to income limits and final MSRP caps).

Context: Lucid vs. The Competition

This pricing move places the Lucid Gravity in a very competitive position:

• Tesla Model X: The Model X starts around $79,990, making the Gravity Touring a direct competitor. The Gravity offers a fresher design and arguably superior interior luxury.
• Rivian R1S: Starting around $75,900, the R1S is slightly cheaper but targets a more rugged, adventure-focused demographic. The Gravity is the more urban/luxury alternative.
• Mercedes-Benz EQS SUV: Significantly more expensive, often starting over $100,000, making the Gravity look like a value proposition in the ultra-luxury space.

Impact: A Volume Play?

Lucid has historically struggled with production volume and demand for its high-priced Air sedan. The Gravity is widely seen as the vehicle that could turn the company’s fortunes around. By lowering the barrier to entry to the low-$80k range, Lucid is opening the door to buyers who might have previously stretched for a Model X or settled for a legacy luxury SUV.

Buying Advice: Is It Worth the Wait?

If you are in the market for a luxury electric SUV, here is our take:

1. Wait for the Touring if: You want the Lucid experience but don’t need 800+ horsepower. The $15,000 savings is substantial, and the vehicle will likely still offer better range and handling than most competitors.
2. Buy the Grand Touring now if: You want the maximum range and performance and can take advantage of the $3,000 discount and potential $7,500 tax credit.
3. Loyalty Bonus: Current Lucid owners can get an additional $2,000 off, making the upgrade even more attractive.
4. Leasing: Lucid is offering lease deals starting at $999/month for the Touring (when available) and $1,299/month for the Grand Touring. Leasing is often the smartest way to drive a high-end EV due to rapid depreciation and technology shifts.

The Lucid Gravity was already a compelling product; with these new prices, it’s becoming a compelling deal.