For most 4K TVs, buy the Fire TV Stick 4K. Amazon lists it at $59.99. It is the new model that went on sale September 30, 2026, and it plays the big apps: Netflix, YouTube, Prime Video, Disney+, HBO Max and Peacock are all on Amazon’s list. The catch is software and picture. It runs Vega, Amazon’s new operating system (OS), so in normal use it can only install apps from Amazon’s Appstore, and it does not support Dolby Vision.
Pay $84.99 for the Fire TV Stick 4K Max if you want Dolby Vision, Dolby Atmos decoding, twice the storage, or the older Android-based Fire OS that older Fire TV apps were built for. The Fire TV Stick HD at $39.99 is the pick for a 1080p TV in a bedroom or kitchen.
Those are Amazon’s prices on October 26, 2026: list prices for the HD and 4K, and the price Amazon was charging for the 4K Max. That day Amazon was selling the HD, 4K, 4K Plus and 4K Select below list, so check the current price the week you buy.
Fire TV Sticks compared
| Fire TV Stick HD | Fire TV Stick 4K | Fire TV Stick 4K Plus (being discontinued) | Fire TV Stick 4K Max | |
|---|---|---|---|---|
| Amazon price (Oct 26, 2026) | $39.99 list | $59.99 list | $69.99 list | $84.99 |
| Best picture | 1080p | 4K | 4K | 4K |
| HDR (high dynamic range) formats | HDR10, HDR10+, HLG | HDR10, HDR10+, HLG | Dolby Vision, HDR10, HDR10+, HLG | Dolby Vision, HDR10, HDR10+, HLG |
| Dolby audio | Passed through to your TV or soundbar | Passed through to your TV or soundbar | Dolby Atmos | Dolby Atmos |
| Operating system | Vega OS | Vega OS | Fire OS 8 (Android 11) | Fire OS 8 (Android 11) |
| Apps from outside Amazon’s Appstore | No (developer mode only) | No (developer mode only) | Yes, via a developer setting | Yes, via a developer setting |
| Storage / memory (RAM) | 8GB / 1GB | 8GB / 1GB | 8GB / 2GB | 16GB / 2GB |
| Wi-Fi | Wi-Fi 6 | Wi-Fi 6 | Wi-Fi 6 | Wi-Fi 6E |
| In the box for power | Short USB-C cable for the TV’s USB port, no wall adapter | Short USB-C cable for the TV’s USB port, no wall adapter or HDMI extender | Power cable, wall adapter and HDMI extender | Power cable, wall adapter and HDMI extender |
Pass-through means the stick sends Dolby audio on to your TV or soundbar to decode, instead of decoding it itself; Amazon’s product page says the new 4K “supports Dolby Atmos audio pass-through via HDMI,” and its spec sheet lists the same pass-through for the HD. AFTVnews notes the new 4K cannot decode Dolby audio itself, which earlier 4K models could. If your TV or soundbar handles Atmos, the HD and 4K still get you Atmos sound.

Amazon now arranges its sticks in three tiers, HD, 4K and 4K Max, plus the Fire TV Cube ($199.99 list), a box with hands-free Alexa+ for people who want the most. Amazon says “other existing models will also continue to be available while supplies last.” AFTVnews reports that the new 4K replaces the 4K Select and 4K Plus, and calls both discontinued, which is why they are still on sale for now.
Best for most 4K TVs: Fire TV Stick 4K
The new Fire TV Stick 4K plays 4K at up to 60 frames per second with HDR10, HDR10+ and HLG, and connects over Wi-Fi 6. It ships with Amazon’s redesigned Fire TV Remote, which has a customizable star button and TV power, volume and mute buttons. Amazon claims it “gets customers to content from nearly 20–40% faster than a similarly priced 4K stick from another leading brand,” a figure from Amazon’s own testing.
It has a new, slimmer design and runs on power from the TV’s USB port through a short included cable, so there is no wall adapter in the box, and the HDMI extender is sold separately. Amazon’s developer spec sheet lists 1GB of memory, half the 2GB in the 4K Max and 4K Plus.
Buy it if the TV is 4K and the person mostly watches the big streaming services. Skip it if they rely on a niche app, want to sideload apps, or have a TV that shows Dolby Vision; the 4K Max covers all three.
- Fire TV Stick 4K: Check price on Amazon
Pick for Dolby Vision and Android apps: Fire TV Stick 4K Max
The 4K Max is the 2023 (second-generation) model, and Amazon’s spec list shows no newer Max as of October 26, 2026. It is the top stick in Amazon’s line-up and the only one of Amazon’s three current tiers that still runs Fire OS, the Android-based system. It adds Dolby Vision, Dolby Atmos, 16GB of storage and Wi-Fi 6E, and its box includes a wall adapter and an HDMI extender.
It is also the stick to buy for someone who uses an app the new Vega sticks may not have yet. The over-the-air TV maker Tablo said on September 28, 2026 that it was beta testing a Tablo app for the three Vega sticks; check whether it has launched before you buy a Vega stick for a Tablo owner. Amazon raised the 4K Max’s price from $59.99 to $84.99 in August, according to TechTimes’ tally of Amazon’s increases, so older reviews quote a lower price.
- Fire TV Stick 4K Max: Check price on Amazon
Best for a 1080p TV: Fire TV Stick HD
The Fire TV Stick HD tops out at 1080p, so it is the one to buy for a TV that isn’t 4K. It came out in April 2026 and also runs Vega OS, with Wi-Fi 6, 8GB of storage and power from the TV’s USB port. It comes with the Alexa Voice Remote, not the new Fire TV Remote.
- Fire TV Stick HD: Check price on Amazon
Worth it on clearance: Fire TV Stick 4K Plus
AFTVnews reports the 4K Plus is being discontinued now that the new 4K has replaced it. It runs Fire OS 8 like the 4K Max and has Dolby Vision and Dolby Atmos, with 8GB of storage and Wi-Fi 6 instead of the Max’s 16GB and Wi-Fi 6E. Its box includes a wall adapter and an HDMI extender, and its list price is $69.99.
If you find it selling for about what the new 4K costs, the 4K Plus is the better buy: you get Fire OS, Dolby Vision, sideloading through the developer setting and the adapter in the box. At full list price, the 4K Max is the better buy for $15 more.
The Fire TV Stick 4K Select, a 2025 Vega stick with a $49.99 list price, is also still on sale. It has the same Vega limits as the new 4K and older Wi-Fi 5 (802.11ac), and comes with the older Alexa Voice Remote, but its box still includes a wall adapter and an HDMI extender. Buy the new 4K instead unless the Select is much cheaper.
Will your apps work on the new Fire TV Stick 4K?
The big ones will. Amazon’s product page for the new 4K names Prime Video, Netflix, YouTube, Disney+, Apple TV, HBO Max, Hulu, Peacock and Paramount+. Amazon says it has added “over 2,000 more apps” since its first Vega device in 2025, including Spotify, Xbox, VLC and several VPNs.
Smaller apps are the risk. Vega replaces the Android-based Fire OS, so an app built for older Fire TV sticks does not run on it until its maker rebuilds it. Uscreen, a company that makes Fire TV apps, says in its help center that “all streaming apps need to be rebuilt to support Vega OS.” AFTVnews adds that Amazon is filling out Vega’s catalog by running Android apps in the cloud, and expects the selection to shrink once developers have to pay extra per user to keep that going. The Uscreen help page also says Chromecast and AirPlay casting are not supported on Vega OS devices.
Before you buy one as a gift, ask what the person watches on. If it is a niche app or an over-the-air TV box like Tablo, the 4K Max is the safer choice.
Can you sideload apps on the new Fire TV Stick?
Not in normal use. Amazon’s product page says: “For enhanced security, this device prevents sideloading or installing apps from unknown sources. Only apps from the Amazon Appstore are available for download.” AFTVnews ties that to the switch from Fire OS to Vega.
Amazon’s own developer documentation describes an exception. Its Developer Mode “enables you to sideload apps” on Vega Fire TV devices, but turning it on “requires authentication with your Amazon Developer Account” and the Vega command-line tools on a computer. It is a tool designed for developers, documented as an open beta, not a setting for viewers. On Fire OS sticks, Amazon’s developer guide still has an “Apps from Unknown Sources” switch under Developer Options. If sideloading matters, buy the 4K Max or the 4K Plus, which run Fire OS.
The new Fire TV Remote
The new 4K’s remote has an uneven shape, flat on top and curved and weighted underneath, so you can tell which way up it is without looking. The home button has its own metal surface, and other buttons are indented or shaped so you can find them by touch. The star button, which used to be only on Amazon’s pricier remote, can open a favorite app or turn on captions.
Amazon said on September 30 that the remote would ship alone in late October for $14.99, and that it pairs with all Amazon Ember TVs and all Fire TV streaming players launched from 2019 on. A Fire TV Remote Plus with an aluminum body, backlit buttons and a Find My Remote feature is due in early 2027, replacing the Alexa Voice Remote Pro. If the person you are buying for already has a Fire TV stick, Cube or Amazon Ember TV from 2019 or later and only dislikes the remote, the $14.99 remote is the cheaper fix.
Fire TV Stick vs Roku vs Google TV Streamer
Roku’s sticks cost about the same as Amazon’s. On Roku’s own store on October 26, 2026, the Roku Streaming Stick (1080p) was $39.99, the Streaming Stick Plus (4K with HDR10+) was $59.99, and the Streaming Stick 4K with Dolby Vision was $79.99. Roku’s pages for the Streaming Stick and Streaming Stick Plus list Apple AirPlay. Uscreen says AirPlay is not supported on the Vega Fire TV sticks.
The Google TV Streamer is a box, not a stick, and costs more: $149.99 on the Google Store, up from $100 before Google’s price increase. It has Dolby Vision, Dolby Atmos, 32GB of storage and an Ethernet port, but Google sells the HDMI cable separately.
Pick the Fire TV Stick if the person already uses Alexa or Prime Video, a Roku if they want AirPlay from an iPhone, and the Google TV Streamer if they want a box with a wired internet port and don’t mind the price.
- Fire TV Stick 4K: Check price on Amazon
Buying a Fire TV Stick as a gift
- Check the TV. A Fire TV Stick plugs into the TV’s HDMI port. Buy the HD for a 1080p TV and a 4K stick for a 4K TV.
- Mark it as a gift. Amazon’s product page has a “This is a gift” box; ticked, the stick “will not be linked to your account,” so it doesn’t arrive signed in to yours.
- They will need Wi-Fi and an Amazon account. Setup asks you to connect to Wi-Fi and to “create or sign in to your Amazon account.”
- Power. The HD and the new 4K come with a short USB-C cable that runs on the TV’s USB port; Amazon sells a 5-foot cable and a wall adapter separately. AFTVnews warns that many TV USB ports lose power when the TV is off or don’t supply enough current, which can cause trouble during a software update, and says it would never power a stick that way. AFTVnews puts Amazon’s wall adapter at $19.99 on its own; the 4K Max and 4K Plus include one.
- Returns. Amazon’s product pages list a free 30-day refund or replacement when Amazon.com sells the stick, so a stick bought in October keeps that normal 30-day window. PPC Land reported that Amazon’s October 16 seller notice extends returns for the holidays: items bought from November 1 to December 31, 2026 can be returned until January 31, 2027. PPC Land notes the notice doesn’t say whether that applies to an item ordered by December 31 but delivered later.
For other gifts in this range, see the tech gifts guide; for a child’s own screen, see Fire Kids tablets or an iPad.
Quick answers
Is the new Fire TV Stick 4K worth it? Yes, for a 4K TV and the major streaming apps. No, if the person sideloads apps, relies on a niche app, or wants Dolby Vision; the 4K Max covers those.
What is the difference between the Fire TV Stick 4K and 4K Max? The 4K Max adds Dolby Vision, full Dolby Atmos support, 16GB of storage instead of 8GB, 2GB of memory instead of 1GB, Wi-Fi 6E and the Android-based Fire OS, for $25 more than the 4K’s $59.99 list price at Amazon’s October 26 price of $84.99.
Does the new Fire TV Stick 4K support Dolby Vision? No. Amazon’s spec sheet lists HDR10, HDR10+ and HLG only, and its product page says to upgrade to the 4K Max for Dolby Vision.
Will the new Fire TV Remote work with an older Fire TV Stick? Amazon says it pairs with all Fire TV streaming players launched from 2019 on, and with all Amazon Ember TVs.
Sources (20)
- aboutamazon.com Fire TV launches all-new, faster 4K stick and new remote design
- developer.amazon.com Amazon Developer: Fire TV streaming media player specifications
- amazon.com Fire TV Stick 4K (newest model) product page
- amazon.com Fire TV Stick HD product page
- amazon.com Fire TV Stick 4K Max product page
- amazon.com Fire TV Stick 4K Select product page
- amazon.com Fire TV Stick 4K Plus product page
- developer.amazon.com Amazon Developer: Connect to Fire TV through ADB (Fire OS)
- developer.amazon.com Amazon Developer: Vega Developer Mode
- community.tablotv.com Tablo Community: Looking for Amazon Vega device owners
- help.uscreen.tv Uscreen Help Center: Watching on a new Fire TV Stick (Vega OS)
- aftvnews.com Amazon announces new 3rd-gen Fire TV Stick 4K running Vega OS
- aftvnews.com New Fire TV Stick HD announced with Vega OS
- techtimes.com Amazon Hikes Device Prices
- roku.com Streaming Stick Plus product page
- roku.com Streaming Stick product page
- store.google.com Google Store: Google TV Streamer
- thedesk.net Google hikes price of Google TV Streamer to $150
- aboutamazon.com How to set up and use your Amazon Fire TV Stick
- ppc.land Amazon makes its January 31 holiday return deadline an annual rule
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