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A minimalist modern AI startup office at golden hour, a sleek laptop on a wood desk displaying a ChatGPT-style chat interface with a small sponsored ad embedded, the screen casting blue glow onto a stack of crisp hundred-dollar bills beside it, a wall calendar in the foreground with six weeks circled in red ink, documentary photojournalist style with available natural light

OpenAI Hit a $100M Ad Pace in 6 Weeks

OpenAI's ChatGPT ad pilot crossed a $100 million annualized run rate in its first six weeks, then opened the door to every US business with no minimum spend on May 5. Google AdWords took more than a year to clear that bar. The business model that emptied the open web just learned to bill for itself.

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